About Us - The history of Models and Surf

“ Models and Surf ” is an online Surf Shop based in Whale Beach (NSW 2107), Australia and founded in 2020.

The brand’s name represents our true two passions: SURF AND FASHION PHOTOGRAPHY.

Our mission is to become
AUSTRALIA’S BEST CUSTOMER-FOCUSED SURF SHOP.

The brand is spontaneous, fun and friendly reflecting the personality and the life style we want to spread; Our vision:

Life's is simple when you start to enjoy the smallest things!

After traveling for many years, we've decided to settled in Whale beach, NSW,  a stunning place with perfect waves and great people. In this neighbourhood,  life is simpler, people are opened and enjoy the smallest things exactly what we were looking for!
..."For us, it is  simply the perfect environment ! That's how we see the word and we want it to be contagious and reflected on our brand !'...